Dr. Hila Rimer
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Lecturer
Department :
Department of Management
Room :
219
בנין בית הספר לניהול - 15
Phone :
972-8-6477909
Email :
Office Hours :
Education
University of Illinois at Urbana-Champaign (IL, USA)
Major: Marketing; Minor: PsychologyM.SC. IN INDUSTRIAL MANAGEMENT (1999)
Ben-Gurion University of the Negev (Be’er Sheve, Israel)
Concentrating in Marketing
B.SC. IN CHEMICAL ENGINEERING (1993)
Ben-Gurion University of the Negev (Be’er Sheve, Israel)
Research Interests
Consumer behavior, including: interaction of affect and cognition in consumers, automatic and controllable processes in consumer behavior.
Research methodology in marketing research.