Prof. Nava Pliskin

Prof. Nava Pliskin Profile

Professor Emeritus

Professor Emeritus

Department : Department of Industrial Engineering and Management
Room : 158
בנין המחלקה להנדסת תעשייה וניהול - 16
Phone : 972-8-6472219
Email :
Office Hours :  


  • B.Sc. 1966-1969 Tel-Aviv University, Mathematics and Statistics
  • S.M. 1970-1971 Harvard University, Engineering and Applied Physics , under Prof. Howard Raiffa, Harvard Business School
  • Ph.D. 1970-1975 Harvard University, Engineering and Applied Physics , under Prof. Stephen P. Bradley, Harvard Business School, Doctoral dissertation: "Computer?Aided Decision Analysis of Patient Management"
  • 1969-1970 Tel-Aviv University, Teacher's Certificate , School of Education
  • 1980-1981 Massachusetts Institute of Technology, Information Systems (IS) courses, Sloan School of Management

Research Interests

  • 1. Management of information systems (IS)
  • 2. Evaluation of information technology (IT)
  • 3. Impacts of IT on work, learning, and leisure
  • 4. IS strategy, policy, and implementation
  • 5. Technological innovation and forecasting.

Research Projects

  • 1. IT Impacts on Leisure and Leisure-related Travel – with P. Andreev and I. Salomon.
  • 2. Alignment of Organizational and IT Strategies and Resources for Sustaining IT BusinessValue - with H. Maoz, T, Heart, and L. Fink.
  • 3. Improving IT Usage in Academic Teaching – with G. Naveh and D. Tubin.
  • 4. Text mining in the Internet for technological forecasting – with E. Sasson and P. Bak.

Research Abstract

  • My research is focused on longitudinal analysis, at the global, national, organizational, and individual levels, of the impacts of Information Technology (IT). Because of my belief that collaboration adds value to the quality of research, most of my work has been conducted with other researchers. The list of these researchers includes, but is not limited to: Moshe Eben-Chaime, Yael Edan, Lior Fink, Tsipi Heart, Ofer Levi, Avi Porath, Gad Rabinowitz, Gilad Ravid, Arie Reichel, Edna Shechtman, Peretz Shoval, Noam Tractinsky, and Dorit Tubin (from BGU), and Less Ball, Stephen Bradley, Kathy Curley, Ronen Feldman, Nurit Friedman, Roy Gelbard, Irit Hadar, Shiezaf Raphaeli, Judith Richter, Celia Romm, Maytal Saar-Tsechansky, Ilan Salomon, Israel Spiegler, Yaacov Weber, and Moshe Zviran from elsewhere.
  • The study of IT impacts has been of interest to me throughout my research life, starting with my Ph.D. dissertation at Harvard University, which demonstrated the potential impact of a DSS (Decision Support System) on the medical industry. My interest in the medical field has continued with work on computerized medical records and was strengthened further when I received, with others, a grant from the Ministry of Science and Arts for assessing the applicability of knowledge discovery to large hospital databases for purposes of quality assurance. My interest in Internet impacts began with qualitative research about the impact of e-mail and continued with quantitative research on telecommuting (supported with a grant from the Golda Meir Institute for Social & Labor Research) and with prototyping a web-based system for the Citizen's Advice Bureau (supported with a grant from the Ministry of Science and Arts).
  • More recently my Internet research was triggered by doctoral research of my students. Dr. Tsipi Heart conducted her doctoral research on ASPs (Application Service providers) and under joint supervision with Dr. Noam Tractinsky. Hanan Maoz is modeling the business value of IT (BVIT). Pavel Andreev's work on tele-leisure is also supervised by Prof. Ilan Salomon (we submitted an ISF proposal entitled which received positive evaluations but was not funded and has been revised and re-submitted under the title: "Exploring a New Tradeoff Framework for Leisure, Technology-based Leisure, and Travel"). Gali Naveh is exploring ways to succeed in e-learning (with Dorit Tubin we have received a $20,000 grant from the Planning and Budgeting Committee (Vatat) for developing an online course "Tools for Knowledge Work" which is is being taken in Semester Aleph of 2006-7 by about 600 BGU students at BGU's Faculties of Engineering Sciences, Health Sciences, Humanities & Social Sciences, and The School of Management). Elan Sasson is beginning research about technological forecasting by text mining on the Internet.
  • While on sabbatical at the Harvard Business School (1996-1997), I have continued working on how organizations are being transformed and industries are being restructured, while creating value with IT, as exemplified in three themes of research. First, research on mergers and acquisitions that intend to reap synergies from IT integration but may fail when the organizational cultures of the joining firms clash. Second, research on ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) success. Third, research on hospitality IT in Israel (under a research grant by the Ministry of Tourism).